SEO Services are extremely varied - they cross between an art and a science, black hat, white hat, how do I know what to choose?
SEO, or Search Engine Optimisation, the technique of getting your page to rank higher in the search engines. This requires skill, knowledge and patience. SEO is not an overnight success, although that can happen. SEO is certainly not set and forget, you need to monitor your results and assess them against your goals.
The difference between Black Hat and White Hat
For years, as long as there's been search engines, people have worked out ways to manipulate the results - this is known as Black hat SEO. White Hat SEO is creating useful, valuable, rich content that users are searching for. Google, and other search engines reward good content. However, you need to know the technical best practices to ensure you get found.
SEO Services Available
Every agency has it's own system, packages and pricing model. We prefer to work with you so we can get long term results. Some agencies outsource to offshore companies to get fast and cheap results however we prefer to take a sustainable approach with your website. We've worked out some plans that work for our clients to get results.
Plan and Strategy so you can Do It Yourself (DIY)
As with any online project you need to start with a plan, a target market and goals so you can measure your success. What is the purpose of your content, what are the outcomes you want to achieve, then how are you going to know when you are successful?
Done With You (DWY)
Once we've got a plan, your target market Personas, goals and measurements established we can work with you to ensure your content is optimised. Using tools and techniques we can work with you to ensure all that effort you put into content gets the maximum results.
Done For You (D4Y)
We know how much effort it takes to create content, optimise it and monitor it, and we haven't even touched on publicising your content. So, we're happy to come and work with you to create a plan and a strategy then get stuck in and create the content for you. This way your creative input and expert knowledge is leveraged quickly and efficiently so you can spend time doing the things only you can do.
Do It Yourself (DIY)
Yes, despite what SEO companies say you can do it yourself if you have the time and resources available. Most SEO experts learnt online and by trial and error (usually more errors than you'd think). The good thing is that every error you make will teach you something.
However, be very careful not to do anything that would cause the Search Engines to penalise you. They are smart, they are built by propellor heads and they know if you're doing anything dodgy because they have seen it all before. If you do any "Black Hat" SEO techniques you're likely to be penalised and kill any good work you've done. So please, keep it all White Hat SEO.
So which SEO Services work for you?
That will depend on your internal resources and you budget. Do the website audit below and feel free to book a session with Mike to find out what we can do.
So what's the next step?
To know what SEO Service will work for you we need to know where we are to start. So, the first step is to take our free SEO Audit. This will give you a list of actionable tasks so you can see what work needs to be done before you start working on SEO.
If you don't get your plan and platform sorted before you start you're going to be pouring energy into a leaky vessel.