Webalite’s HubSpot Training Programme is designed to help you and your team get the most out of HubSpot, whether people are new to HubSpot or have been using it for a while.
Your team will learn more, and engage more, if they understand how the technology and systems they're using works to free up their time. For example, learning about the 'customer journey' helps put the benefits of a CRM into perspective, understand your sales process, and make sales and marketing more targeted.
This HubSpot training programme not only fills in the gaps, it will improve your business's strategy, systems, sales, and marketing.
More than software training
Yes, the right software is important, but improving your business process is the ultimate goal.
We can recommend other tools – and help you integrate them with HubSpot – so you and your team leverage technology in your business. This is also an opportunity to review your current processes and systems to make sure you’re using best practices.
These sessions are designed to help business owners, marketing and sales professionals, and leaders understand how best to optimise technology. They will enable you to bring in more leads, convert those leads into customers, and deliver a great experience so your customers refer more customers.
Some sessions will benefit the whole team, others sessions will be ideal for the specialists working in that area e.g. your marketing team. Sessions for the wider team are marked with an asterisk*.
We can choose the relevant sessions from:
- Introductions and Systems* – after the introduction we’ll set the goals for the following sessions and discuss existing systems vs. potential new systems.
- Personas* – we’ll workshop your organisation's personas, or avatars, so the team can create a series of ideal customers. Here you’ll gain clarity on who belongs to your target market.
- Buyer’s Journey* – once we know the personas we’ll map the customers journey and how we can manage – or exceed – the customers expectations.
- Pipeline Setup – apply the buyer's journey to your HubSpot Deal Pipeline and Support Pipeline to ensure you look after all your leads and customers.
- CRM Customisation – set up Custom Properties in HubSpot and display them to your team in the right place at the right time.
- Content Creation & SEO – what’s the right content for our website and other collateral and how do we optimise our content so people can find it.
- Conversion Rate Optimisation – once we attract a visitor to our website how do we convert them into a lead. Then, how do we convert a lead into a customer.
- Email Marketing – how to set up email marketing in HubSpot, common errors and best practises.
- Automation – where can we automate processes and communication so we can free up your team to focus on the proactive tasks that can't be automated.
- Social Media – learn how to leverage social media for your business.
- Advertising – speed up marketing with paid advertising.
- Account Based Marketing (ABM) – learn how to leverage HubSpot's ABM tools for B2B sales.
- Onboarding Customers – create an exceptional customer journey to delight your customers.
- Support and Service – use surveys and other tools to improve your processes by learning from your customers.
- Reporting and KPIs – keep your team accountable and on the same page with reporting and KPIs (Key Performance Indicators).
- Systems and Integrations – harness technology to connect your different business systems to save time and money.
- Custom Session(s) – often we find, during the sessions, that businesses have specific areas they want to learn more about. We can add a Custom Session to review these areas and help fit them into the big picture.
- + Bonus Session* – an introductory session for the whole team to share the big picture and answer any questions.
- + Pre-programme planning session – we’ll meet before the first session to plan out the programme, arrange dates, and choose the relevant sessions.
Typically, Webalite’s HubSpot training programme runs from 6-12 weeks, with one session each week. Each session will be 60 to 90 minutes – on Zoom or in person – with homework assigned to you and us at the end. Each participant should have their own device for video conferencing and collaboration.
Webalite is a HubSpot Partner Agency based in Wellington, New Zealand. We've been working with HubSpot users in New Zealand, Australia, and the USA since 2015.
Mike Eastwood is also recognised as a Community Champion in the HubSpot Community for helping hundreds of HubSpotters around the world.
Frequently Asked Questions
- We don't want to do all of the sessions you're offering, how do we choose which we prefer?
- As this is a custom programme, you can pick and choose which sessions you'd like to do. We'll get you to fill in a quick questionnaire before we start so we can understand your business goals and suggest which sessions would suit best. You can change, add, or take sessions away at anytime - just let us know.
- What do we need to do to prepare?
Make sure everyone in your team has access to a device if you're joining online. We'll both be assigned homework at the end of each session so make sure you complete this as best you can before the next session to get the most out of it.
- Do we have to do it over 6-12 weeks?
- If you want to speed up the programme you can. We're flexible and are more than happy to run the programme over two days. If you choose to do this, it's best we meet in person, rather than over Zoom.
- Is the programme online or in person?
- You can choose whether you would like to come into our office in Wellington, or, meet us online (we use Zoom).
- Can you come to us?
We are usually happy to travel but you will need to cover any travel and accommodation costs if you would like us to run the programme onsite.
- Does everyone need to come to every session?
- No, you only need to invite the people you think would benefit from the session.
- Can we use Microsoft Teams instead of Zoom?
- We prefer Zoom as its easier for you to participate on Zoom but if you can only use Microsoft Teams, we'll use it too.
- How do we get started?
- Fill in the form below and Mike will be in touch.
HubSpot Training Investment
The investment for Webalite's HubSpot Training Programme starts at $2,340 USD.
Before we begin you'll need to fill in our brief questionnaire so we can understand your current tools and learn more about your goals. This will allow us to customise the programme for your business.
Please complete the form below to request the questionnaire, then Mike Eastwood will be in touch with you to arrange a time to meet.