Marketing Planning & Strategy
When executing your strategies and tactics from your marketing plan we can measure what's working. Then, we can do more of what's working and less of what's not.
A detailed marketing plan creates a framework to implement and measure your marketing strategies. The is no 'magic bullet' so your plan needs to be adaptable so we can focus efforts (and budget) on what's working best.
By measuring the Return On Investment (ROI) on the different marketing strategies we can adapt the plan. We need to continually "test and measure" because a strategy or tactic that worked yesterday may not work tomorrow."If you fail to plan [your marketing], you are planning to fail [in business]!" ―Benjamin Franklin & Mike Eastwood
Where to start?
Social Media? Inbound Marketing? Adwords? There are so many options it can be overwhelming to start with. The key is to start.
We start by analysing you business, website, competitors and resources you have available so we can choose a plan: Done For You (D4Y), Done With You (DWY) or Do It Yourself (DIY). We then work with you to build a plan so we can get the maximum result for your budget.
Your marketing, like your website (yes you need a website) will never be "finished". The online marketing world is constantly shifting, more than ever. We have regular sessions with you where we review the results so we can adjust the plan as needed.