SEO (Search Engine Optimisation)
You've done all that work creating high quality content that your target market is looking for... now you need to make it easy to discover, via Search Engines, using SEO.
Every agency has its own system, packages, and pricing model. We prefer to work with you so we can get long term results. Some agencies outsource to offshore companies to get fast and cheap results, we prefer to take a sustainable approach with your website. We've worked out some plans that work for our clients to get results.
Plan and strategy so you can Do It Yourself (DIY)
As with any online project you need to start with a plan, a target market and goals so you can measure your success. What is the purpose of your content, what are the outcomes you want to achieve, then how are you going to know when you are successful?
Done With You (DWY)
Once we've got a plan, target personas, goals, and measurements established we can work with you to ensure your content is optimised. Using tools and techniques we can work with you to ensure all that effort you put into content gets the maximum results.
Done For You (D4Y)
We know how much effort it takes to create content, optimise it, and monitor it, we haven't even touched on publicising your content. So, we're happy to come and work with you to create a plan and a strategy then get stuck in and create the content for you. This way your create input and expert knowledge is leverage quickly and efficiently so you can spend time doing the things only you can do.
Do It Yourself (DIY)
Yes, despite what some companies say you can do it yourself if you have the time and resources available. Most SEO experts learnt online and by trial and error (usually more errors than you'd think). The good thing is that every error you make will teach you something.
Be very careful not to do anything that would cause the search engines to penalise you. They are smart, they are built by propellor heads and they know if you're doing anything dodgy because they have seen it all before. If you do any "Black Hat" techniques you're likely to be penalised and kill any good work you've done. So please, keep it all "White Hat".
Which SEO Services will work for you?
That will depend on your internal resources and your budget. If you're unsure feel free to book a session with Mike.
So, what's your next step?
To know what will work for you we need to know where we should start. So, the first step is to take our free audit. This will give you a list of actionable tasks so you can see what work needs to be done before you start working on your site. If you don't get your plan and platform sorted before you start you're going to be pouring energy into a leaky vessel.