A Persona, or Avatar, is a fictional character that represents your Target Market. Creating a Persona helps your team define your target market so they are easy to visualise, making it easier for you to communicate with them.
The new app helps you quickly create a Persona by describing your target audience using a series of questions. When you've finished the app emails you a PDF so you can print it out.
How do I use a Persona?
Once you have your Persona you can print them out and pin them up next to your work area. When you're writing an email you can keep them in mind so you communicate directly with them. Your designer will also want a copy so they can create the design for them - your target customer - not you!
You can create more than one - we recommend you create 3 to start - you can create more later if you want to (one for each service you offer?). You can even create a negative persona – you know those customers you had in the past that you want to avoid.
Invitation to the "Beta Version"
The Webalite Persona Publisher is 'invitation only' at the moment.
If you'd like to know when it goes live then please fill in this form.