WordPress powers 34.2% of the world's websites because it's an easy to use Content Management System (CMS) that makes it easy for you to deliver optimised content for your visitors. And WordPress is easy for us to customise for your design, brand and business processes.
You'll find it easy to use and an extremely powerful. You can get up and running quickly and your website can grow with your business through customisation.
We recommend WordPress for most* projects because:
We can customise the look and feel of your website with a standard Theme or create a Custom Theme for your brand. A Theme, or 'skin', can change the design of your website without changing the content, adjusting the layout, typography and colours of your site. If you have a strong brand then creating a Custom Theme is usually the fastest most effective way to align your website design with your brand.
WordPress, out of the box, comes with a few standard themes that get you up and running quickly. And, they are free. You can customise the header, footer and various other elements and you can upload you logo and images to reflect your brand.
There are massive amounts of themes available online for a small cost or free (buyer beware). With existing themes we can get your site up and running faster for less investment so you can allocate budget to content or promoting content.
Design is unique and often it takes less time to create a Custom Theme for your brand than it does to "bend" and existing theme. By creating our own Custom Themes we can approach your design from a Best Practices viewpoint rather than using something that's close to what you wanted.
Because we can choose between the Standard WordPress Themes, 3rd Party Themes or Custom Themes we can work within your budget.
We can add WordPress Plugins to perform additional functionality on your website. If we can't find a reputable Plugin to do what you need to do we can code a Custom Plugin.
The most widely used Content Management System (CMS) means it has the biggest community and the largest number of plugins available. A plugin is some custom code that can be installed to extend the functionality. For example, we use a Search Engine Optimisation (SEO) Plugin to help us analyse and optimise your content. Plugins mean we spend less time creating custom code unlike some other systems where you constantly need to "reinvent the wheel".
Your website will, almost always, require some custom functionality. While there are often existing Plugins you can purchase sometimes they just don't do what you need to do. Creating a Custom Plugin means we can build out your business process online.
Because it's the most common website Content Management System (CMS) on the planet that also means it's probably therefore the most hacked system on the planet.
It's essential you:
If you don't keep on top of these issues you're exposing yourself, your business and your website to risk of being attacked, hacked and or spammed.
Luckily, we take care of all that for you.
Over the years we've put together a package called a Supported Site which covers way more than traditional hosting so you can get on with more important things.
We uses a specialised hosting environment dedicated to WordPress. After several years using WP Engine we've become a WP Engine Agency Partner.
A Swiss Army Knife is portable and convenient and has a range of tools for many situations. However, a Swiss Army Knife is not a specialty tool – you'll never see a chef in a kitchen using a Swiss Army Knife. A chef has a special knife for every job, not as portable, but every knife performs a specialty task highly efficiently.
So, while it's is great for most projects there are other tools for the job. For other specialty sites we recommend:
For more information read this article about Custom Build vs. a Content Management System.