Both Google – and your website visitors – prefer fast, secure, mobile friendly websites. How do you know if your website designer, or developer, did a good job? How can you compete more effectively in your marketplace?
Webalite’s Market Analysis is a snapshot of your website which we then benchmark against the websites you select.
The Market Analysis uses 8 benchmarks to compare the websites. You will discover any issues with your website and gain insights on how to compete more effectively in your marketplace.
- ROI – does the website have the tools to give a Return On Investment (ROI)
- HEO - Human Engagement Optimisation (more important than SEO)
- SEO – The number of Pages indexed in Google
- Mobile Friendly – is the website Mobile Friendly
- Mobile Speed – how fast is the site on mobile phones
- Desktop Speed –how fast is the website on desktops
- Security – does the site have a security certificate
- Technical – what can be done to improve the website.
You will receive an easy to understand printed report that you can share with your team.
Is your website an expense or an asset?
A website that fails to attract visitors and/or collect leads for your sales team is an expense – it costs you money. Conversely, if your website attracts visitors, converts them to leads, and helps your team land new customers, your website is an asset giving you a ROI (return on investment).
Webalite's Website Progression
Remember “progress over perfection”. Let’s get something online as soon as possible. Even a splash page with a little bit of content is better than nothing.
A holding page is great to hold the space and let Google know something’s coming. Remember “progress over perfection”, you need to publish content to compete online.
In the early days of the web people put their brochures online. A good start but ineffective at attracting visitors and unlikely to generate any leads.
By publishing high quality, high value content regularly, you attract visitors and search engines. Rather than trying to outsell your competitors you should aim to out-educate your prospects, so you become the authority in your market.
When your website is delivering high value, useful, and engaging content, and collecting visitor’s information, you will start to get a return on your investment.
Sales & Marketing System
When your sales team can see what your leads have been looking at, understand their needs, and help educate them as to why you’re the best fit, your whole team and website is delivering results.
Remember – progress over perfection. A published website will outperform (by 100%) an almost-perfect website that’s not yet published.
Unfortunately, your website will never actually be finished, however, your website can always be continually improving.
The market analysis process
Once you've ordered your market analysis you will receive some homework, via email, to list your:
- Direct competitors
- Indirect competitors
- Market leaders
- Any other relevant websites
We’ll then run the analysis. Some of the benchmarks are from external services e.g. the Google mobile friendly test. Others are performed by humans (us).
Then we’ll meet – in person or online – to review your market analysis and discuss the strategies and tactics to improve your website and marketing.
The Webalite Market Analysis is $470 + GST.