SEO Wellington - how we optimised this page for SEO and you

Posted by Mike Eastwood on 5 August 2016

Mike Eastwood

"SEO Wellington" is an ideal search term for us to rank in Google. The higher we rank the more people see us and, with well written copy, more people visit our site by clicking on the link in the search engine results.

As you can see from this table, research done by Chitika, the higher the position the more traffic you get.

Google Result Page Rank Average Traffic Share
1 32.5%
2 17.6%
3 11.4%
4 8.1%
5 6.1%
6 4.4%
7 3.5%
8 3.1%
9 2.6%
10 2.4%
11 1.0%
12 0.8%
13 0.7%
14 0.6%
15 0.4%


As you can see from this table we want to rank number one for the search term "SEO Wellington".

It's worth noting that Google has made a couple of changes recently that will drastically change this data, specifically: Google now puts ads in those top 4 spots (so they make more money) and they have changed the colour of the "ad" graphic from Orange to Green (warning to go) but that's a whole other article.

The rank is simply what number we want to appear at in the search results. Specifically the free, or organic search results.

Warning bells flashing?

Anyone that promises you to get to the number one spot on Google should be treated with skepticism.

I would have taken any advice like that with a grain of salt... until yesterday, when I did it for the first time in 4 hours and 20 minutes. Ok, this was exceptional, and it was "low competition keyword".

What's a low competition keyword?

Keywords are search terms that people use in search engines like Google. For us, with this page, we want to get to number one on Google's search results for the search term "SEO Wellington"... this will be more challenging because it's more competitive.

SEO (Search Engine Optimisation) is a two part approach

At a high level, as you may be aware, is the practice of optimising web pages to get a better rank in search engines. We commonly refer to Google because it's the most popular search engine used by New Zealanders with over 90% of all searches.

Part 1 - On Page SEO

This is (for us) the easy bit. We make a number of technical decisions when we write an article so that it's optimised for Google, specifically:

  1. The keyword is in the first part of our main heading e.g. SEO Wellington how we optimised this page to move up the search results
  2. The keyword is in the first part of the URL e.g.
  3. The keyword is used early in the first paragraph.
  4. We wrote a custom "Meta Description" which displays in the search results encouraging you to read this article
  5. The title was shortened so it wasn't clipped by Google's display
  6. The URL was shortened to use best practices
  7. The post was over 400 words (longer posts rank better), we do some posts over 2,000 words
  8. We included an image, with our keyword in the "Alt Tag" (The Alt Tag is a descriptive text/title read by search engines and screen readers).

It's worth noting we ignored a best practice and didn't include our keyword in the Meta Description. Always write for your readers not the Search Engines. Sure, some of the content on this page is leaning towards the search engine but - in my defence - you're reading it aren't you?

Part 2 - Off Page SEO

Now, the more difficult work begins:

  1. Link building is required to improve your score in the search engine algorithms. Every quality link, back to your article, shows the search engines this is useful content.
  2. Social Media is the easiest way to drive traffic to your new content. By sharing your content you create signposts to your new content and encourage visitors. The more you do/share on Social Media the better.
  3. Social Bookmarking is one way of sharing your article with other people in a curated way. Some Social Bookmarking sites are just for fun, some are more professional. Make sure you choose the right Social Bookmark for your audience. E.g. Reddit, Stumbleupon etc.

It's important to note that SEO is not a set and forget job - everything is constantly changing. Google's algorithms, search terms, competitors content. You constantly need to keep an eye on what's working and what's not.

So, do you need SEO, are you in Wellington?

SEO, or Search Engine Optimisation, is just one part of the overall strategy. If you have any questions or want to know how to get started it would be great to meet you and see how we can help you. Please feel free to book a meeting with me or ask a question in the comments below. And, who do you know that would find this blog useful? Pease share this with them. Thank you in advance.

So, do you need SEO, are you not in Wellington?

We can meet on Skype or the phone so please feel free to book a virtual meeting with me or ask a question in the comments below.

Topics: Search Engine Optimisation (SEO)

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